Know exactly which ad brought each customer
Lead Attribution keeps every marketing touchpoint of a lead — web form, Meta lead ad, Click-to-WhatsApp, IVR — with UTM parameters, campaign and ad IDs and click IDs, and shows first-touch and last-touch on every lead.
Lead Attribution features
Full touchpoint history
Every form fill, ad lead, WhatsApp chat and call is recorded as a touch.
UTM & click IDs
Stores utm_source/medium/campaign plus gclid, fbclid and ctwa_clid.
First vs last touch
See what first found the lead and what finally converted them.
Up and running in 3 steps
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1
Enable the add-on
Attribution starts recording on new touches immediately.
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2
Touches are captured
Forms, ads, WhatsApp and calls each add a touch.
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3
Report on it
Use attribution to judge campaigns by real outcomes.
Lead Attribution — frequently asked questions
Works great with
Meta Conversions API & Conversion Events
Send CRM stages like qualified, visit, booked and won back to Meta via the Conversions API so your ads optimise for real customers. Data is hashed.
Learn moreMeta & Google Ads Reporting
Connect unlimited Meta and Google Ads accounts and see spend next to real CRM outcomes: cost per lead, per qualified lead and per sale.
Learn moreLead Capture Forms & Integrations
Embed branded lead forms and sync Meta lead ads, Click-to-WhatsApp chats and IVR calls straight into your CRM with source and campaign attribution.
Learn more