Ad spend next to real sales outcomes
Ad platforms only know clicks and form fills. Connect your Meta and Google Ads accounts and see spend side by side with what happened in your CRM — qualified leads, site visits, bookings and sales.
Meta & Google Ads Reporting features
Unlimited ad accounts
Connect Meta and Google Ads accounts, including agency and manager accounts, with one sign-in.
True cost per lead
Cost per lead, per qualified lead and per won deal, calculated from your CRM data.
Performance alerts
Get alerted to CPL spikes, high spend with no leads and under-performing ad sets.
Automatic sync
Campaigns, ad sets and spend sync on a schedule for each account.
Up and running in 3 steps
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1
Sign in with Meta or Google
Pick the ad accounts to connect.
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2
Spend syncs automatically
Campaign and ad-level data is pulled in regularly.
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3
Compare with outcomes
See which campaigns produce customers, not just leads.
Meta & Google Ads Reporting — frequently asked questions
Works great with
AI Ads Agent
Ask Claude about your Meta and Google Ads: spend audits, cost per qualified lead from your CRM, best and worst campaigns, and confirmed one-click changes.
Learn moreLead Attribution
Track every touchpoint of a lead with UTM tags, campaign and ad IDs and click IDs (gclid, fbclid, ctwa_clid). See first and last touch on each lead.
Learn moreMeta Conversions API & Conversion Events
Send CRM stages like qualified, visit, booked and won back to Meta via the Conversions API so your ads optimise for real customers. Data is hashed.
Learn more