conversion_pathMeta Conversions API & Conversion Events

Teach your ads which leads become customers

Map your lead statuses and pipeline stages to business events — qualified, visit, booked, won, lost — and send them back to Meta through the Conversions API, so Facebook, Instagram and Click-to-WhatsApp campaigns optimise for buyers, not just form fills.

Get Started Get a demo

verifiedWhat you get

Meta Conversions API & Conversion Events features

Stage-to-event mapping

Choose which CRM stage counts as qualified, visit, booked, won or lost.

Meta Conversions API

Events are delivered server-side to your Meta dataset, including Click-to-WhatsApp leads.

Hashed customer data

Phone and email are hashed before they leave your CRM.

Reliable delivery

A de-duplicated event log with automatic retries, so no conversion is lost.

routeHow it works

Up and running in 3 steps

1
Map your stages

Tell the CRM which stages mean qualified, booked or won.
2
Connect your Meta dataset

Add your dataset (pixel) ID and token.
3
Events flow back

Each stage change is sent to Meta automatically.

helpFAQ

Meta Conversions API & Conversion Events — frequently asked questions

It is Meta’s server-to-server API for sending conversion events. Sending CRM outcomes through it helps Meta’s ad delivery find people more likely to become customers.

Personal identifiers such as phone and email are SHA-256 hashed before being sent, as Meta requires.

appsRelated

See all features

Teach your ads which leads become customers

Meta Conversions API & Conversion Events features

Stage-to-event mapping

Meta Conversions API

Hashed customer data

Reliable delivery

Up and running in 3 steps

Map your stages

Connect your Meta dataset

Events flow back

Meta Conversions API & Conversion Events — frequently asked questions

Works great with

Lead Attribution

Meta & Google Ads Reporting

Sales Pipeline & Deals

Try Meta Conversions API & Conversion Events with Upmyth